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Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel
- Author / Creator
- Conferences
- Symposium of the International Council on Archives, Section on Business and Labour Archives (2013 : Basel)
- Available as
- Online
- Summary
-
This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing p...
This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses.
Details
- Creator
- Alexander L. Bieri [and eleven others]
- Format
- Books
- Language
- English
- Publication
-
- 1st ed
- Liverpool, [England] : Liverpool University Press, 2014
- ©2014
- Physical Details
-
- 1 online resource (x, 146 pages, 8 unnumbered pages of plates) : illustrations (black and white, and colour)
- ISBNs
- 1781387567, 1781384886, 9781781381373, 9781781387566, 9781781384886, 1781381372
- OCLC
- ocn969739853, ocn970638751
- Includes index.
- Includes bibliographical references and index.
- English
- Cover -- Contents -- Figures -- Foreword -- 1. Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- 2. Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- 3. Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors -- 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Contents -- Figures -- Foreword -- David A. Leitch, Secretary General of the ICA -- Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors