Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Latinos, Inc. : the marketing and making of a people
- Author / Creator
- Available as
- Online
- Physical
Details
Checking for availability...
- Creator
- Arlene Dávila
- Format
- Books
- Language
- English
- Publication
-
- Berkeley, CA : University of California Press, [2001]
- ©2001
- Physical Details
-
- xv, 287 pages : illustrations\. ; 24 cm
- ISBNs
- 9780520227248, 0520926366, 1597347043, 9781597347044, 9780520226692, 9780585419602, 0520226690, 0520227247, 0585419604, 9780520926363
- OCLC
- ocm45714645, ocm50638400
- Includes bibliographical references (pages 259-280) and index.
- Ch. 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Ch. 2. Knowledges: Facts and Fictions of a People as a Market -- Ch. 3. Images: Producing Culture for the Market -- Ch. 4. Screening the Image -- Ch. 5. Language and Culture in the Media Battle Zone -- Ch. 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Ch. 7. Selling Marginality: The Business of Culture