Affect, emotion, and rhetorical persuasion in mass communication

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"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case stu...

"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world. With chapter-by-chapter discussion questions, as well as links to further research online, this text offers both a theoretical overview and the latest research in the field. Interdisciplinary in approach, it will be of use to advanced undergraduate and graduate students in communication, rhetoric, political science, social psychology, sociology, and cultural studies"--

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