Expenditure visibility and consumer behavior : new evidence

Author / Creator

Heffetz, Ori, 1973- author

Available as

Online

Summary

Expenditure visibility -- the extent to which a household's spending on a consumption category is noticeable to others -- is measured in three new surveys, with ~3,000 telephone and online responde...

Expenditure visibility -- the extent to which a household's spending on a consumption category is noticeable to others -- is measured in three new surveys, with ~3,000 telephone and online respondents. Visibility shows little change across time (ten years) and survey methods. Four different notions, or dimensions, of visibility are measured: the noticeability of above-average spending on a category; that of below-average spending; and the positivity/negativity of impressions made by above- and below-average spending. Jointly, these visibility measures explain up to three quarters or more of the observed variation in total-expenditure elasticities across consumption categories in U.S. data. Possible theoretical explanations are explored.

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