Who read what?: the rise of newspaper readership in Mexico, 1940?1976 -- How to control the press: rules of the game, the government publicity machine, and financial incentives -- The year Mexico stopped laughing: the press, satire, and censorship in Mexico City -- From Catholic schoolboy to guerrilla: Mario Méndez and the radical press -- How to control the press (badly): censorship and regional newspapers -- The real Artemio Cruz: the press baron, gangster journalism, and the regional press -- The taxi driver: civil society, journalism, and Oaxaca's El Chapulín -- The singer: civil society, radicalism, and acción in Chihuahua