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The pocket universal principles of design
- Author / Creator
- Available as
- Online
- Summary
-
This pocket edition of the bestselling design reference book contains 150 essential principles.
Details
- Creator
- William Lidwell, Kritina Holden, Jill Butler
- Other Title
-
- Sub-title on cover: 150 essential tools for architects, artists, designers, developers, engineers, inventors, and makers
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- 1st edition
- Beverly, Massachusetts : Rockport Publishers, Inc., [2015]
- ©2015
- Physical Details
-
- 1 online resource (150 pages) : illustrations
- text file
- ISBNs
- 9781627883665, 1627883665, 1631590405
- OCLC
- on1034577287, on1041858458
- "150 essential tools for architects, artists, designers, developers, engineers, inventors, and makers"--Page 1 of cover.
- "Updated pocket edition of the best-selling Universal Principles of Design"--Page 4 of cover.
- Title Page -- Contents -- Author Favorites -- 001 3D Projection -- 002 80/20 Rule -- 003 Abbe -- 004 Accessibility -- 005 Aesthetic-Usability Effect -- 006 Affordance -- 007 Alignment -- 008 Anthropomorphism -- 009 Apparent Motion -- 010 Archetypes -- 011 Area Alignment -- 012 Attractiveness Bias -- 013 Baby-Face Bias -- 014 Back-of-the-Dresser -- 015 Biophilia Effect -- 016 Black Effects -- 017 Blue Effects -- 018 Cathedral Effect -- 019 Chunking -- 020 Classical Conditioning -- 021 Closure -- 022 Cognitive Dissonance -- 023 Common Fate -- 024 Comparison -- 025 Confirmation -- 026 Confirmation Bias -- 027 Consistency -- 028 Constancy -- 029 Constraint -- 030 Contour Bias -- 031 Control -- 032 Convergence -- 033 Cost-Benefit -- 034 Crowd Intelligence -- 035 Defensible Space -- 036 Depth of Processing -- 037 Design by Committee -- 038 Desire Line -- 039 Development Cycle -- 040 Dunning-Kruger Effect -- 041 Entry Point -- 042 Errors -- 043 Expectation Effects -- 044 Face-ism Ratio -- 045 Factor of Safety -- 046 Feature Creep -- 047 Feedback Loop -- 048 Fibonacci Sequence -- 049 Figure-Ground -- 050 Fitts' Law -- 051 Five Hat Racks -- 052 Flexibility Trade-Offs -- 053 Flow -- 054 Forgiveness -- 055 Form Follows Function -- 056 Framing -- 057 Freeze-Flight-Fight-Forfeit -- 058 Gamification -- 059 Garbage In-Garbage Out -- 060 Gloss Bias -- 061 Golden Ratio -- 062 Good Continuation -- 063 Green Effects -- 064 Gutenberg Diagram -- 065 Hanlon's Razor -- 066 Hick's Law -- 067 Hierarchy -- 068 Hierarchy of Needs -- 069 Highlighting -- 070 Horror Vacui -- 071 Hunter-Nurturer Bias -- 072 Iconic Representation -- 073 IKEA Effect -- 074 Inattentional Blindness -- 075 Interference Effects -- 076 Inverted Pyramid -- 077 Iteration -- 078 KISS -- 079 Law of Prägnanz -- 080 Layering -- 081 Left-Digit Effect -- 082 Legibility -- 083 Life Cycle -- 084 MAFA Effect
- 085 Magic Triangle -- 086 Mapping -- 087 MAYA -- 088 Mental Model -- 089 Mere-Exposure Effect -- 090 Mimicry -- 091 Mnemonic Device -- 092 Modularity -- 093 Normal Distribution -- 094 Not Invented Here -- 095 Nudge -- 096 Ockham's Razor -- 097 Operant Conditioning -- 098 Orientation Sensitivity -- 099 Performance Load -- 100 Performance vs. Preference -- 101 Phonetic Symbolism -- 102 Picture Superiority Effect -- 103 Priming -- 104 Progressive Disclosure -- 105 Propositional Density -- 106 Prospect-Refuge -- 107 Prototyping -- 108 Proximity -- 109 Readability -- 110 Reciprocity -- 111 Recognition Over Recall -- 112 Red Effects -- 113 Redundancy -- 114 Root Cause -- 115 Rosetta Stone -- 116 Rule of Thirds -- 117 Saint-Venant's Principle -- 118 Satisficing -- 119 Savanna Preference -- 120 Scaling Fallacy -- 121 Scarcity -- 122 Selection Bias -- 123 Self-Similarity -- 124 Serial Position Effects -- 125 Shaping -- 126 Signal-to-Noise Ratio -- 127 Similarity -- 128 Social Trap -- 129 Stickiness -- 130 Storytelling -- 131 Structural Forms -- 132 Sunk Cost Effect -- 133 Supernormal Stimulus -- 134 Symmetry -- 135 Threat Detection -- 136 Top-Down Lighting Bias -- 137 Uncanny Valley -- 138 Uncertainty Principle -- 139 Uniform Connectedness -- 140 Veblen Effect -- 141 Visibility -- 142 Visuospatial Resonance -- 143 von Restorff Effect -- 144 Wabi-Sabi -- 145 Waist-to-Hip Ratio -- 146 Wayfinding -- 147 Weakest Link -- 148 White Effects -- 149 Yellow Effects -- 150 Zeigarnik Effect -- Credits -- Acknowledgments -- About the Authors -- Dedication -- Copyright