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Omnichannel Is Revolutionizing Business
- Available as
- Online
- Summary
-
Is the consumer driving the world of retail mad? Today you can buy anything anywhere, anytime: online, in stores, or via smartphones. Retailers have to reshape their strategy because the revolution...
Is the consumer driving the world of retail mad? Today you can buy anything anywhere, anytime: online, in stores, or via smartphones. Retailers have to reshape their strategy because the revolution will be merciless for those who don’t adapt. For retail expert Robin Lewis, “50 percent of brands will die if they don’t adapt to this new ecosystem." One word is frightening retailers everywhere: Omnichannel. Through the examples of Sephora, France’s most digitized retailer; BNP Paribas and its 2.0 banking; and Lick, the world’s first network of “connected objects” stores, you’re going to discover why brick and mortar is still going to be important.
Details
- Creator
- CINEFETE
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- [Place of publication not identified] : CINEFETE, [2016]
- New York, N.Y. : Distributed by Infobase, 2018
- ©2016
- Series
- Physical Details
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- 1 online resource (1 video file (29 min., 54 sec)) : sound, color
- digital
- video file
- Originally released by CINEFETE, 2016.
- Streaming video file encoded with permission for digital streaming by Infobase on April 30, 2018.
- Streaming video file.
- Closed-captioned.
- Picom and Retail Transformation (5:04); Digitizing Physical Stores (4:01); Lick Project and Customer Experience (7:10); Changing Retail Posture at Saguez and Partners (4:06); Customer Satisfaction at BNP Pariba (3:40); Sephora Customer Profiles (3:45); Credits: Omnichannel Is Revolutionizing Business (0:37)