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The choice factory : how 25 behavioural biases influence the products we decide to buy
- Author / Creator
- Available as
- Physical
- Summary
-
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus ...
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Details
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- Creator
- by Richard Shotton
- Format
- Books
- Language
- English
- Publication
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- Great Britain : Harriman House, 2018
- Physical Details
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- xiii, 202 pages ; 22 cm
- ISBNs
- 085719609X, 9780857196095
- OCLC
- on1007930125
- Includes bibliographical references and index.
- The 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion