Includes bibliographical references (pages 319-336) and index.
Part I. The utopian project -- Dramatis personae: the indigenous, ladinos, and indigenistas -- Negotiating indigenismo: the bilingual cultural promoter -- Utopian dreams and the mística indigenista -- Part II. Sober realities -- Winning the battle, losing the war: the INI versus the Pedrero Alcohol monopoly -- Take two: the INI charts a more modest course -- Modernizing message, mystical messenger: the many uses of the Teatro Petul -- Medical pluralism and the limits of INI health programs -- From innovation to administration: the Coordinating Center's very long decade, 1958-1970 -- Did the INI promote caciquismo? -- Part III. Crisis, rekindled populism, and the fate of Mexican indigenismo -- The generation of 1968, the critique of Mexican anthropology, and the INI's response -- Indigenismo and the populist resurgence (1970-1976) -- Conclusion