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What generates goodwill? : an examination of the relation between purchased goodwill and acquired firms' expenditures on advertising and research and development
- Author / Creator
- Available as
- Online
Details
- Creator
- Frances L. Ayres, Betty R. Jackson
- Format
- Books
- Language
- English
- Publication
-
- Washington, D.C. : Tax Foundation, [1996]
- Physical Details
-
- 1 online resource (iv, 22 numbered and 1 unnumbered pages) : illustrations
- "March 1996."
- At head of title: Ernst & Young/Tax Foundation Visiting Professor Program.
- Includes bibliographical references (pages 22-[23]).