Use of Trademarks as Keywords to Trigger Internet Search Engine Advertisements

Author / Creator

Library of Congress. Congressional Research Service

Available as

Online

Summary

Provides background on use of trademarks as keywords to trigger Internet search engine advertisements. Summarizes and analyzes court opinions that have developed current trademark law regulating ke...

Provides background on use of trademarks as keywords to trigger Internet search engine advertisements. Summarizes and analyzes court opinions that have developed current trademark law regulating keyword-triggered advertising.

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