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The global code : how a new culture of universal values is reshaping business and marketing
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Clotaire Rapaille
- Format
- Books
- Language
- English
- Publication
-
- First edition
- New York : St. Martin's Press, 2015
- ©2015
- Physical Details
-
- xi, 291 pages ; 25 cm
- ISBNs
- 9781137279712, 1137279710, 9781466879348
- OCLC
- ocn907060586
- Includes bibliographical references (pages [269]-277) and index.
- Part one. The global tribe : Who they are ; Where they live ; How they travel -- Part two. How they set the standards : The global code for beauty ; The global code for luxury ; The global code for pleasure -- Part three. Global codes : The global code for survival ; The global code for adaptability and change ; The global code for leadership -- Part four. The future of our planet : The global code for higher education ; The global code for millennials ; The great divide : the U-curve -- Conclusion : The satellite tribe