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The Naked Brand
- Available as
- Online
- Summary
-
Corporations have incredible influence on the world we live in and that's given them free rein to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not...
Corporations have incredible influence on the world we live in and that's given them free rein to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. The Naked Brand is a story about how corporations can help save the planet one small step at a time.
Details
- Creator
- Cinetic Media (Firm)
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- [Place of publication not identified] : Cinetic Media (Firm) [2013]
- New York, N.Y. : distributed by Films Media Group, 2015
- ©2013
- Physical Details
-
- 1 online resource (1 video file (56 min., 48 sec.)) : sound, color
- digital
- data file
- OCLC
- ocn915374967
- Access requires authentication through Films on Demand.
- Streaming video file encoded with permission for digital streaming by Films Media Group on February 12, 2015.
- System requirements: FOD playback platform.
- Closed-captioned.
- Advertising (2:05) -- Strategies (1:23) -- Consumer Trust (2:02) -- Social Media (1:18) -- Online Reviews (3:05) -- Resistance to Change (4:44) -- Customer Satisfaction (1:31) -- Alex Bogusky (1:52) -- Common Cycles (2:36) -- Good Consumer Guide (3:38) -- Mobile Marketing Era (2:55) -- Patagonia (2:37) -- Going Green (4:27) -- Pepsi (3:26) -- R&D (3:02) -- Relating to the Public (4:09) -- Brand Culture (5:25) -- Determining the Fate of Corporations (2:41) -- Shared Responsibility (2:13) -- Credits: The Naked Brand (1:15)