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Going Global
- Available as
- Online
- Summary
-
This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by alterin...
This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
Details
- Creator
- BBC Worldwide Ltd
- Format
- Videos, Slides, Films
- Language
- English
- Publication
-
- New York, N.Y. : Films Media Group, [2014], c2014
- Series
- Physical Details
-
- 1 streaming video file (50 min.) : sound, color
- digital
- data file
- OCLC
- ocn900019701
- Access requires authentication through Films on Demand.
- Encoded with permission for digital streaming by Films Media Group on November 05, 2014.
- Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Mode of access: Internet.
- System requirements: FOD playback platform.
- Closed-captioned.
- Going Global; Introduction (1:14) -- Globalization (2:48) -- Volkswagen History (2:05) -- Exporting the Beetle (3:05) -- Marketing the Beetle (2:47) -- Promoting National Values (1:40) -- Starbucks Global Strategy (1:43) -- Starbucks Philosophy (0:59) -- Exporting Starbucks (2:18) -- Adapting Business Practice (4:31) -- Product Standardization (1:39) -- Coca-Cola Global Distribution (1:11) -- L'Oreal Global Strategy (4:38) -- Samsung Global Strategy (3:33) -- Samsung Regional Specialist Program (2:44) -- Samsung Africa Strategy (3:16) -- Nokia Global Strategy (1:54) -- Nokia's India Campaign (3:11) -- Research and Development Failure (3:46) -- Credits: Going Global: Secrets of Branding (0:32)