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The Creative Brain : How Insight Works

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Today, scientists are using some unusual techniques to try to work out how these moments of creativity-whether big, small, or life-changing-come about. They have devised a series of puzzles and bra...

Today, scientists are using some unusual techniques to try to work out how these moments of creativity-whether big, small, or life-changing-come about. They have devised a series of puzzles and brainteasers to draw out our creative behavior, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative.

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