Redesigning a Product

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  • Not all products are perfect from the day they are launched. There are many examples of this, even in the fashion industry, where the goal is always the "perfect" look and fit. This program illustrates what happens when designers must revise or reshape their work to suit evolving needs, desires, and trends. Viewers will gain an understanding of the processes put in place to address seasonal, safety-related, and environmental concerns and how these can trigger either subtle or radical product redesigns. The program also describes the principles of intellectual property and how the need to protect it affects both the design and redesign phases.


  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Encoded with permission for digital streaming by Films Media Group on October 13, 2010.
  • System requirements: FOD playback platform.
  • Mode of access: Internet.
  • Closed-captioned.


  • Introduction: Redesigning a Product (0:55) -- The Role of the Designer (4:03) -- The Redesigned Project (4:04) -- The Design Process (5:00) -- Intellectual Property (3:37) -- The Production Process (4:14) -- Conclusion & Credits: Redesigning a Product (1:12)
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