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Rhyme pays : hip-hop and the marketing of cool
- Available as
- Online
- Summary
-
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placemen...
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts.
Details
- Creator
- Canadian Broadcasting Corporation
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- New York, N.Y. : Infobase, [2007], c2004
- Physical Details
-
- 1 streaming video file (58 min.) : sd., col., digital file
- digital
- video file
- ISBNs
- 9781421375205
- OCLC
- ocn712801120
- Access requires authentication through Films on Demand.
- Encoded with permission for digital streaming by Infobase on Nov. 03, 2007.
- Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Mode of access: Internet.
- System requirements: FOD playback platform.
- Closed-captioned.
- Advertising Through Hip-Hop Music (1:36) -- The King of Urban Marketing and His Target (3:24) -- Product Placement in Hip-Hop Music Videos (1:42) -- Pushing the Corporate Connection to Hip-Hop (2:35) -- The Roots of Hip-Hop in Urban Marketing (1:47) -- Hip-Hop Popularizes a French Cognac (2:54) -- Creating Cool: How Hip-Hop Popularized a French Cognac (5:29) -- A Teen Hip-Hop Trendsetter (2:10) -- Market Research Affirms Hip-Hop's Appeal (1:29) -- Small Town Hip-Hop Kid (2:24) -- Reebok Cashes in on a Gangster Image (3:06) -- Music Videos as Commercials (3:28) -- Mixing Music with Consumer Products (1:51) -- Challenges to Advertisers and the Music Industry (2:30) -- Helping Kids Analyze Music Video Advertising (2:42) -- Spending Money on a Hip-Hop Image (1:50) -- Songs, Videos, and Commercials (2:03) -- Owning Urban Culture (1:42) -- Matching Products to Music Videos (1:51) -- Selling Out Art for Money: Hip-Hop's Civil War (4:23) -- Art and Advertising: Using Hip-Hop Music to Sell Consumer Goods (2:07) -- Pass the Courvoisier (0:54)