Website Search
Find information on spaces, staff, and services.
Catalog Search
Videos, Slides, Films
Adventure Travel : Marketing Unique Experiences
- Available as
- Online
- Summary
-
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judg...
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.
Details
- Creator
- Canadian Broadcasting Corporation
- Included Title
-
- Fortune hunters (Television program)
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- [Place of publication not identified] : Canadian Broadcasting Corporation, [2009]
- New York, N.Y. : Distributed by Films Media Group, 2009
- ©2009
- Physical Details
-
- 1 streaming video file (20 min.) : sound, color
- digital
- video file
- OCLC
- ocn962116105
- Access requires authentication through Films on Demand.
- Streaming video file encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
- Films on Demand is distributed by Films Media Group for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Originally produced by Canadian Broadcasting Corporation, 2009 ISBN 9781616165789.
- Mode of access: Internet.
- System requirements: FOD playback platform.
- Closed-captioned.
- Travel Trends (1:21) -- Travel Industry Experts (0:51) -- Entrepreneurial Venture (1:13) -- Business Financial Woes (1:01) -- Park Manager Job (0:59) -- Corporate Customers (1:12) -- Business Collaboration (1:17) -- Adventure Park Dream (1:42) -- Business Critique (1:04) -- How to Market a Brand (1:00) -- Expansion of Customer Base (1:07) -- Travel Adventures (1:01) -- Cheap Travel: Drainage Tube Accommodations (1:16) -- Billion-Dollar Business (1:14) -- New Business: Tour East Holidays (1:03) -- Entrepreneurial Business: Good and Bad Times (1:21) -- Expedia: Big Business Break (0:42)