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Videos, Slides, Films
Understanding media literacy
- Available as
- Online
- Summary
-
TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. ...
TV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue.
Details
- Creator
- Carmelina Films (Firm)
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- New York, N.Y. : Infobase, [2007], c2007
- Series
- Physical Details
-
- 1 streaming video file (35 min.) : sd., col., digital file
- digital
- video file
- ISBNs
- 9781421364742
- OCLC
- ocn700411185
- Access requires authentication through Films on Demand.
- Encoded with permission for digital streaming by Infobase on Apr. 04, 2007.
- Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Mode of access: Internet.
- System requirements: FOD playback platform.
- Closed-captioned.
- Asking Questions About Media Messages (2:42) -- Teenagers: Target Market for Advertisers (2:37) -- Photographic Media Literacy (2:21) -- Media Literacy: Newspaper Articles (2:06) -- Media Messages: TV Commercials (2:50) -- Media Literacy: Movie Trailers (2:17) -- Media Literacy: Print Ads (2:28) -- Media Literacy: Songs (3:26) -- Media Literacy: Radio Commercials (3:59) -- Media Literacy: Websites (1:38) -- Media Literacy: Online Ads (1:54) -- Media Literacy: Textbooks (1:51) -- Media Literacy: Subliminal Ads (2:09)