Merging and what follows : contracts and integration

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Summary

This continuing case study captures the tense experience of hammering out a merger contract and addresses the strenuous challenges of uniting separate companies into one. Still recovering from prev...

This continuing case study captures the tense experience of hammering out a merger contract and addresses the strenuous challenges of uniting separate companies into one. Still recovering from previous partners' Machiavellian maneuverings and coping with severe network integration woes and a sudden economic downturn, the directors of Buzzle struggle to eke out a profit with their 32 stores. Committed at last, everyone pulls together by hiring an outside CEO, building consumer awareness, searching for big-money contracts, and even taking salary cuts-but will it be enough to attract investors to make the sinking company float?

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