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Push Marketing techniques
- Available as
- Online
- Summary
-
Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine...
Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered.
Details
- Creator
- Magnet Media (Firm)
- Format
- Videos, Slides, Films
- Language
- English
- Publication
-
- New York, N.Y. : Films Media Group, [2005], c2000
- Series
- Physical Details
-
- 1 streaming video file (22 min.) : sd., col., digital file
- digital
- data file
- ISBNs
- 9781421331775
- OCLC
- ocn707969469
- Access requires authentication through Films on Demand.
- Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
- Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Mode of access: Internet.
- System requirements: FOD playback platform.
- Search Engine Optimization (3:04) -- Banner Ads and Interstitials (4:30) -- Promotions (3:22) -- Online Sponsorships (2:05) -- Pros and Cons of Rich Media (4:57) -- Offline Marketing (2:37)