Photographs for company magazines, 1955-1973

Author / Creator

International Harvester Company

Available as

Physical

Summary

Black and white photographs produced by the International Harvester Company for use in its company magazines. The content of the photographs varies according to magazine title. "Harvester World" fe...

Black and white photographs produced by the International Harvester Company for use in its company magazines. The content of the photographs varies according to magazine title. "Harvester World" features IH products in business, government, military, family, and agricultural settings; company employees and dealers; and a variety of corporate activities worldwide. "International Trail" has similar content but concentrates on the automobile and truck lines, particularly the International Scout. Articles in "IH Farm" (formerly "Tractor Farming") idealize the agricultural lifestyle, promote new applications for IH machinery on the farm, and present farming tips. "Triple Diamond Club" features outstanding IH salesmen and their dealerships. Finally, "Men of Action" contains general human interest stories.

Notable subjects include celebrities Pat Boone, Paul Newman, Buster Keaton, Don Drysdale, and Red Skelton; the Fisher-Price, Disney, Pepsi-Cola, Budweiser, and Goodyear companies; and Wisconsin topics such as the Great Circus Parade, State Historical Society, Green Bay Packers, the city of Wausau, and Sauk City's WLRV radio. Most of the photographs are 8"x10" black and white prints, though also included are a few oversize prints, color prints, and pieces of original artwork.

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