Advertising sample books (bluebooks), 1913-1957

Author / Creator

International Harvester Company

Available as

Physical

Summary

Record copies of Advertising and Consumer Relations Department printed materials including internal and external company publications, brochures, advertising proofs, catalogs, posters, broadsides, ...

Record copies of Advertising and Consumer Relations Department printed materials including internal and external company publications, brochures, advertising proofs, catalogs, posters, broadsides, direct mailers, postcards, calendars, greeting cards, novelties, customer response cards, blank forms, circulars, advance notices for marketing campaigns, and blank customer data sheets. Each item is attached to a card that was formerly a page in a blue bound volume. The cards often include information on the geographical and numerical distribution of the attached items. The series documents the marketing of International Harvester's foreign and domestic agricultural equipment, motor truck, industrial equipment, and refigeration product lines. The advertisements feature illustrations (often in color) and text describing the company's tractors, engines, wagons, cream separators, farm implements, construction equipment, refrigerators, and trucks.

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