Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Author / Creator

Martinez Onaindia, Carlos

Available as

Online

Summary

"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights." - The CA magazine (UK)Get tactical insight from the top business-to-bu...

"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights." - The CA magazine (UK)Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will

Show More