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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
- Author / Creator
- Available as
- Online
- Summary
-
HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion...
HauptbeschreibungIn today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important.The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements fo
Details
- Creator
- Tatiana Soto J
- Format
- Books
- Language
- English
- Publication
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- Hamburg : Diplomica Verlag, 2008
- Series
- Physical Details
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- 1 online resource (105 p.)
- ISBNs
- 9783836608725, 3836608723, 3836658720
- OCLC
- ocn694343273
- Cover title.
- Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
- Includes bibliographical references.
- English
- Methods for Assessing Brand Value; Table of Contents; List of Abbreviations; List of Figures; List of Tables; 1 Introduction; 2 Foundation of Brand Valuation; 3 Selection of the Comparison Criteria for BrandValuation Methods; 4 Methods for Assessing the Brand Value; 5 Critical Comparison of the Interbrand Model and the Brand Equity Evaluator Model; 6 Resume and Recommendations; Bibliography; Appendix