Maximize your social : one-stop guide to building a social media strategy for marketing and business success

Author / Creator

Schaffer, Neal

Available as

Online

Summary

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effec...

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create-and execute upon-their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself-and do it right. Praise for Maximize Your Social "Looking for a smart social media strategy? If so, look no further. Schaffer's Maximize Your Social provides a clear and effective road map that'll help your business thrive in an ever changing social world." -Michael Stelzner, founder, Social Media Examiner and host, Social Media Marketing podcast; author of Launch " Maximize Your Social provides an awesome framework for creating a powerful presence on LinkedIn, Facebook, Twitter, Pinterest, and really ALL social media sites. You will love the pragmatic, step-by-step tactics as well as the comprehensive and creative strategies. Get this book today, not tomorrow!" -John Haydon, author of Facebook Marketing For Dummies "Neal Schaffer is the real deal. He's proven that social media can work for real business, and in Maximize Your Social , he provides the playbook. It's a logical, realistic, clear-eyed recipe for doing social right." -Jay Baer, bestselling author of Youtility and The NOW Revolution " Maximize Your Social is straightforward, simple, and superb. Two 'Likeable' thumbs up!" -Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business "I've been working in social media for seven years, and there's just about nobody in the business that I'd feel comfortable leaving alone with a client but Neal Schaffer. He gets the business case, the strategy, and the tactics-enjoy this primer of straight-up social media advice." -Adam Metz, The Social Concept and Firespotter Labs "Neal has been a social media leader for years. With this book, he takes all of us again to the bleeding edge of how to survive in today's world with a social strategy that actually works. This should sit on every CMO's bookshelf." -Leo Widrich, CMO/cofounder at Buffer

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