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The strategy of campaigning : lessons from Ronald Reagan & Boris Yeltsin
- Available as
- Online
- Physical
Details
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- Creator
- by Kiron K. Skinner ... [and others] ; foreword by George P. Shultz
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Ann Arbor : University of Michigan Press, [2007]
- ©2007
- Physical Details
-
- xiii, 338 pages : illustrations ; 24 cm
- ISBNs
- 0472033190, 0472116274, 9780472025855, 9780472116270, 9780472033195, 9786612591594, 0472025856, 1282591592
- OCLC
- ocn144547826, ocn593285517
- Includes bibliographical references (pages 305-320) and index.
- Foreword / George P. Shultz -- Acknowledgments -- Campaign strategy -- The new South rises: competition for the Republican presidential nomination in 1968 -- Down to political defeat: Reagan's inability to break Ford's coalition in the 1976 primaries -- Reshaping the domestic and international landscape, part 1: the long road to the 1980 presidential election -- Reshaping the domestic and international landscape, part 2: the 1980 presidential election -- Fighting the nomenklatura's privileges: the rhetorical campaign of 1986-88 -- Yeltsin's winning campaigns: down with privileges and out of the USSR, 1989-91 -- Conclusions -- Notes -- Bibliography -- Index