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MIN's b-to-b

Author / Creator: Phillips Business Information, Inc.
Available as: Online
Summary: "Min's b2b delivers the insider perspective on business-to-business publishing, covering strategic concerns of the b-to-b publishing executives. min's b2b tracks key industry players and reports th...

"Min's b2b delivers the insider perspective on business-to-business publishing, covering strategic concerns of the b-to-b publishing executives. min's b2b tracks key industry players and reports the inside story on recent mergers, acquisitions and deals, IPOs, brand extension strategies, online publishing ... and more. Plus, min's b2b features the exclusive Advertising Boxscores, with ad page counts for the top 10 "mega categories" in b-to-b publishing. 48 weekly issues per year."--Publisher's website (Feb. 15, 2011).