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The 22 immutable laws of branding : how to build a product or service into a world-class brand
- Author / Creator
- Available as
- Physical
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- Creator
- Al Ries and Laura Ries
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- First edition [expanded]
- New York : HarperBusiness, [2002]
- ©2002
- Physical Details
-
- xvi, 255 pages : illustrations ; 24 cm
- ISBNs
- 9780060007737, 0060007737
- OCLC
- ocm50640221
- "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
- Includes index.
- The 22 immutable laws of branding -- The 11 immutable laws of internet branding