1 volume (various pagings) : illustrations ; 23 cm
ISBNs
0971218501, 9780971218505
OCLC
ocm61907679
Includes index.
Part 1: Fundamentals -- Ch. 1: It's about results -- Ch. 2: Pick your plan -- Ch. 3: Initial assessment -- Ch. 4: Starting a business -- Part 2: Tell your story -- Ch. 5: Describe your company -- Ch. 6: What you sell -- Ch. 7: Management team -- Part 3: Gathering information -- Ch. 8: The Business you're in -- Ch. 9: Know your market -- Part 4: Forecasting -- Ch. 10: Forecast your sales -- Ch. 11: Market -- Ch. 12: Expense budget -- Part 5: Financial analysis -- Ch. 13: About business numbers -- Ch. 14: The Bottom line -- Ch. 15: Cash is king -- Ch. 16: Finish the financials -- Part 6: Strategy and tactics -- Ch. 17: Strategy is focus -- Ch. 18: Make it real -- Ch. 19: Plan for implementation -- Ch. 20: Print and publish -- Ch. 21: Getting financed -- Sample plans -- Workbook