Toyota's drive to the top

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"Japan's first automaker has learned a few lessons about corporate identity in the global economy, and what it will take to become the world's largest automaker. This program shows how Toyota has l...

"Japan's first automaker has learned a few lessons about corporate identity in the global economy, and what it will take to become the world's largest automaker. This program shows how Toyota has localized its overseas operations, pursuing a strategy in which its factories integrate into surrounding communities. Visiting Toyota plants and suppliers in Texas and Thailand, the film illustrates Toyota's system of cultivating native-born " trainer's trainers" who will pass on crucial production techniques and practices. Viewers are given a firsthand look at the frontline operations of a company that is fighting, or, in the words of one trainer, employing a "human-centered approach," to become the worldwide leader in its industry"--Container.

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