Reputation management : the key to successful public relations and corporate communication

Author / Creator

Doorley, John

Available as

Physical

Summary

Reputation Management is a how-to guide that rests on the premise that reputation can be measured, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and ...

Reputation Management is a how-to guide that rests on the premise that reputation can be measured, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and contributors.--[book cover]

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