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Good for business : the rise of the conscious corporation
- Available as
- Physical
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- Creator
- Andrew Benett ... [and others]
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- First Palgrave Macmillan paperback edition
- New York : Palgrave Macmillan, 2010
- ©2009
- Physical Details
-
- xv, 239 pages; 23 cm
- ISBNs
- 9780230103450, 0230103456
- OCLC
- ocn656768077
- Includes bibliographical references and index.
- pt. I. Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- pt. II. The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- pt. III. Vision, Shmision- getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow 's brand value by living clear values today