All you gotta do is ask : creative ideas are like apples sitting on a tree waiting to be picked : listen-- cultivate-- till-- fertilize-- pollinate-- sow & harvest : why not make your work easier and more interesting?
Introduction - all you gotta to do is ask -- Foreword / Alan G. Robinson -- Author's foreword / Charles Yorke -- Author's foreword / Norman Bodek -- Ch. I. A lesson in corporate creativity -- Ch. II. But there is a better way! -- Ch. III. Is respect missing? -- Ch. IV. What is wrong? -- Ch. V. The power of the suggestion box -- Ch. VI. The box on the wall -- Ch. VII. Create the environment -- Ch. VIII. Creativity is unending -- Ch. IX. Humor -- Ch. X. Listening to customers -- Ch. XI. Unrealistic expectations -- Ch. XII. Here is how it works -- Ch. XIII. The manager's walk -- Ch. XIV. Improve work every day -- Ch. XV. The principles : listen -- Ch. XVI. The principles : cultivate -- Ch. XVII. The principles : till -- Ch. XVIII. The principles : fertilize -- Ch. XIX. The principles : pollinate -- Ch. XX. The principles : sow & harvest -- Ch. XXI. Making the most of your people -- Ch. XXII. Asking better questions -- Ch. XXIII. Eliminating waste -- Ch. XXIV. Sustaining -- Ch. XXV. Barriers -- Ch. XXVI. Begin the journey -- App. There's gold in them thar hills! -- Biographies / Chuck Yorke -- Biographies / Norman Bodek