Includes bibliographical references (pages 217-219) and index.
Introduction -- pt. 1. The power of Pinterest. The astounding interest in Pinterest -- Supermodels -- A new way of networking -- A personal story -- pt. 2. Pinterest for marketers. Basic functions and beginner best bets -- Pinning for maximum success -- pt. 3. Leveraging the power of Pinterest. Strategies for social contagion -- Weaving Pinterest into your social media marketing -- Pin tips and contests -- Driving and growing Pinterest traffic -- Real-time blogger success stories -- pt. 4. Pinterest selling strategies. Pinterest and the new era of social commerce -- Pinterest for selling services and other intangibles -- Incorporating eBay, Amazon, and Etsy -- Monetization strategies for Pinterest -- Marketing campaigns for Pinterest -- pt. 5. No product, no problem. Pinterest and the world of nonprofits -- Influencing your community with Pinterest -- Marketing and technology resources