Barbie's midlife crisis

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Summary

Examines the rise, fall and potential rise of the Barbie doll in the face of marketplace competition from the Bratz and Sindy brands. Shows how companies are trying to capture the new KGOY (kids gr...

Examines the rise, fall and potential rise of the Barbie doll in the face of marketplace competition from the Bratz and Sindy brands. Shows how companies are trying to capture the new KGOY (kids growing older younger) market with their products.

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