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Why they buy : American consumers inside and out

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Why they buy : American consumers inside and out

Author / Creator: Settle, Robert B
Available as: Physical

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Creator: Robert B. Settle, Pamela L. Alreck
Format: Books
Language: English
Contributors: Alreck, Pamela L
Publication: New York : Wiley, 1989
Physical Details: xiv, 351 pages ; 24 cm
ISBNs: 9780471621270, 0471621277
OCLC: ocm20740705

Includes index.

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Consumers -- United States.
Consumers' preferences -- United States.
Brand choice -- United States.

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Why they buy : American consumers inside and out

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