Mama Benz & the taste of money

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Summary

Discusses the marketing in West Africa (specifically, in Togo and Burkina Faso) of textiles produced by Vlisco, a Dutch company, focusing on the interplay between the Vlisco businessmen and the Wes...

Discusses the marketing in West Africa (specifically, in Togo and Burkina Faso) of textiles produced by Vlisco, a Dutch company, focusing on the interplay between the Vlisco businessmen and the West African market women who sell the cloth. The women are affectionately referred to as Mama Benz because they can afford to have a chauffeured Mercedes Benz.

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