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Principles of marketing engineering
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- [Victoria, B.C.] : Trafford Publishing, 2007
- ©2007
- Physical Details
-
- xiv, 210 pages : illustrations ; 26 cm
- ISBNs
- 1425113141, 9781425113148, 9781425135867, 1425135862
- OCLC
- ocn163587630
- "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
- Includes bibliographical references (pages 193-195, 204-210) and indexes.