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Strategic planning for new & emerging businesses : a consulting approach
- Author / Creator
- Available as
- Physical
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- Creator
- Fred L. Fry, Charles R. Stoner, Laurence G. Weinzimmer
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Second edition
- Chicago, Ill. : Dearborn Trade, [1999]
- ©1999
- Physical Details
-
- xi, 242 pages : illustrations ; 24 cm
- ISBNs
- 9781574101140, 1574101145
- OCLC
- ocm40230709
- Rev. ed. of: Strategic planning for the new and small business. c1995.
- Includes bibliographical references and index.
- ch. 1. Nature of strategic planning -- ch. 2. Managing the consulting process -- ch. 3. Providing direction for growth and change -- ch. 4. Environmental analysis: general environment -- ch. 5. Environmental analysis: industry environment -- ch. 6. Internal analysis -- ch. 7. Recognizing distinctive competencies and competitive weaknesses -- ch. 8. Growth strategies for new and emerging businesses -- ch. 9. Setting goals -- ch. 10. Developing unit strategies -- ch. 11. Writing the plan