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Marketing research : an applied approach

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Marketing research : an applied approach

Author / Creator: Kinnear, Thomas C., 1943-
Available as: Physical

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Creator: Thomas C. Kinnear, James R. Taylor
Format: Books
Language: English
Contributors: Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketing
Physical Details: xviii, 718 pages : illustrations (some color) ; 25 cm
ISBNs: 9780070347489, 0070347484

Includes bibliographical references and indexes.

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Marketing research.
Marketing -- Management.

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Marketing research : an applied approach

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