Why we buy

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Summary

(Producer) This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and mall...

(Producer) This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls, to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchel, author of Adcult USA; psychologist David Lewis, author of the The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

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