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The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour
- Available as
- Physical
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- Creator
- Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- New York : J. Wiley, [1992]
- ©1992
- Physical Details
-
- xiv, 306 pages : illustrations ; 24 cm
- ISBNs
- 0471549088, 9780471549086
- OCLC
- ocm24792465
- Includes index.
- 1. Understanding the market : an overview -- 2. Matching the event to the market -- 3. How communities and promoters are selected -- 4. The ins and outs of bidding -- 5. Preparing for the event : setting up basic operations -- 6. Sponsors : how to get them -- what to give them -- 7. Matching sponsors to events -- 8. Profit or loss : what goes into the revenue picture -- 9. How to market and promote events -- 10. The role of advertising -- 11. Shutdown : it's not over when it's over -- 12. Epilogue -- Appendices.