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Evaluating marketing strengths and weaknesses

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Evaluating marketing strengths and weaknesses

Author / Creator: Parmerlee, David
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Creator: David Parmerlee
Format: Books
Language: English
Contributors: American Marketing Association
Series: American Marketing Association marketing toolbox
Physical Details: xiii, 238 pages : illustrations ; 28 cm
ISBNs: 9780844235783, 0844235784

"American Marketing Association"--Cover.

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Marketing -- Management -- Data processing.

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Evaluating marketing strengths and weaknesses

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