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We are what we sell : how advertising shapes American life-- and always has
- Available as
- Physical
- Summary
-
"For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we dri...
"For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life--from what we eat and drink to the clothes we wear and the cars we drive"--
Details
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- Creator
- Danielle Sarver Coombs and Bob Batchelor, editors
- Format
- Books
- Language
- English
- Contributors
- Publication
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- Santa Barbara, California : Praeger, [2014]
- ©2014
- Physical Details
-
- 3 volumes ; 25 cm
- ISBNs
- 9780313392443, 0313392447, 9780313392450
- OCLC
- ocn816512962
- Includes bibliographical references and index.
- V. 1. Creating advertising culture: beginnings to the 1930s -- v. 2. Advertising at the center of popular culture: 1930s-1975 -- v. 3. Advertising in the contemporary age
- Volume 1. Introduction: Creating advertising culture, beginnings to 1930s / Bob Batchelor -- A revolution in advertising: "Buy American" campaigns in the late eighteenth century / Carl Robert Keyes -- The redemption of advertising: the advertising business in the early 1900s / Jeanie E. Wills -- Cartoon icons: the Michelin Man, Morton Salt Umbrella Girl, and Mr. Peanut -- Jeffrey C. Jackson -- Advertising and the Great Depression / Brittni Borrero -- P&G's Chipso Magic: Stretching the dollar and making life easier in Depression-era America / Robert E. Patterson -- From picaninny to savage brute: racialized images and African American stereotyping in turn-of-the-century American advertising / Cynthia Bailin -- Selling the American dream: The West / Anna M. Young -- The shopping metropolis: Defining the American consumer / Kaitlin Krister -- Reach for a Lucky instead of a sweet: An exploration of early cigarette advertising / Maja Bajac-Carter, Norma Jones -- Extra! Extra! Read all about it: early newspaper advertising / Mark A. Turner -- "Ambitious girls!" Making and contradicting the ideal woman through advertisements in the Ladies' Home Journal, 1890-1920 / Michele M. Curran -- Product placement in the golden age of radio: or why Tina Fey owes a debt of gratitude to Jack Benny / Quentin Vieregge -- Early automobile advertising / Gina Anne Conley -- Kimberly-Clark: transforming advertising taboos / Yahya Abuzainah, Bob Batchelor -- Keeping consumers clean: ivory soap / Rahima Schwenkbeck -- Burma-Shave and mail pouch barns turn the countryside commercial / Miki Ward Crawford -- Coca-cola and Christmas / Margaret Marie Beck -- Political advertising / Donna Waller Harper -- The rise of the birth-control industry, or when contraception became obscene in America / Kathleen L. Endres -- The "mark of honor": trademark law, goodwill and the early branding strategies of National Biscuit / Jennifer M. Black --
- Volume 2. Introduction: Advertising at the center of popular culture, 1930s-1975 / Bob Batchelor -- Recipe for success: Jean Wade Rindlaub's influence on American women's ideals / Marilyn Morgan -- The new American splendor: building the new consumer culture after World War II -- William Matthew McCarter -- Soap operas and sponsors in mid-century America / Caryn Murphy -- Account planning: an overview of its inception and evolution / Isaac I. Mũnoz -- Advertising's role in social consciousness: the "Crying Indian" and more / Mark A. Turner -- Latino advertising, Spanish-language media, and the creation of a pan-ethnic cultural identity / Mauricio Espinoza -- From "lost manhood" to "erectile dysfunction": the commercialization of impotence / Kathleen L. Endres -- Ding Dong! Avon calling! Selling beauty and femininity in the Cold War / Lindsey Feitz -- You've come a long way, baby: analysis of marketing cigarettes to women / Elizabeth Keller -- Selling booze and beer / Catherine E. Goodall -- Commodification and the counterculture / J. Kole Kleeman -- Hippies, the counterculture, and rebellion in advertising / Shawn David Young -- Early magazine advertising, 1930-1970 / Ismael Lopez Medel -- Representing American values: how magazine advertising reflected and shaped values in America / Candan Celik Elmer, Mitchell J. Larson, Andrea M. Smart -- Early television advertising / James von Schilling -- The big business of fashion advertising / Anna M. Young -- Pepsi and young America / David M. Lucas -- "Peddle" to the metal : NASCAR sponsorship and advertising / Norma Jones -- Sinclair's "Dino" and petroleum advertising at the infancy of the Interstate Highway System / Robert E. Patterson -- Selling the Cold War: advertising , NSC 68, and the military-industrial complex / Nelson Hathcock -- Eisenhower and political advertising / Brian Doan -- Kennedy and political advertising / Gordon Gibb -- Countdown to the apocalypse: Lyndon B. Johnson's "Daisy" ad / Jason Zenor -- Early computer marketing: from deification to humanizing of computers / Anish Dave -- The decade of the slogan: the 1970s / Richard J. Batyko --
- Volume 3. Introduction: Advertising in the contemporary age / Bob Batchelor -- Mad Men: framing advertising history / Bob Batchelor, Norma Jones -- David Ogilvy: selling an industry / Kristin Comeforo -- Creating celebrity through advertising, and the role of the account planner / Isacc I. Mũnoz, Jason Flowers -- "I hate the way my hair looks": controversies in advertising to women and girls / Brian Cogan -- Controvery in advertising to children -- Jennifer L. McCullough -- Cigarettes and feminisim: you've come a long way, baby / Sarah LaCorte -- Branding the gender binary: stereotypical representations of men and women in ads / Heather Ann Roy -- Out of the closet and into ads: gays and lesbians as a target market / Kristin Comeforo -- Fast food advertising / Jennifer L. McCullough, Catherine E. Goodall -- Selling vice: cigarettes and alcohol / Mitch McKenney -- Party down: drinking culture and TV advertising / Huston Ladner -- Break time is game time: a history of Super Bowl advertising / Natalie Moses -- Contemporary television advertising: from Disney to the Kardashians / Leigh H. Edwards -- Infecting the Internet: the influence of online viral marketing techniques on public opinion / Rekha Sharma -- Web 2.0 and mobile Internet marketing / Peter Fontana -- The boy's bedroom: product placement, a new masculinity, and the rise of geek culture in the 1980s / John Kenneth Muir -- The evolution of product placement: South Park and guitar hero / Patrick Mayock -- Nike: goddess of victory, gods of sport / Danielle Sarver Coombs -- From jumpman to business man: a look at Michael Jordan as the blueprint for sports advertising and beyond / Phylicia McCorkle -- Voter disdain: twenty-first century trends in political advertising / Michelle A. Amazeen -- Branding the city: place marketing and class politics in Washington, D.C. / Timothy A. Gibson