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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
- Conferences
- International Conference on Distribution (4th : 1987 : Milan, Italy)
- Available as
- Physical
Details
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- Creator
- edited by Luca Pellegrini and Srinivas K. Reddy
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- London ; New York : Routledge, 1989
- Physical Details
-
- xviii, 326 pages : illustrations ; 23 cm
- ISBNs
- 9780415032186, 0415032180
- Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
- Includes bibliographies and index.