Books

The butterfly customer : capturing the loyalty of today's elusive consumer

Author / Creator
O'Dell, Susan M
Available as
Physical
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Creator
Susan M. O'Dell, Joan A. Pajunen
Format
Books
Contributors
Publication
  • Toronto ; New York : J. Wiley & Sons Canada, [1997]
  • ©1997
Physical Details
  • xxiii, 264 pages ; 24 cm
ISBNs
9780471641971, 0471641979

  • Includes bibliographical references (pages [255]-260) and index.