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Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000
- Available as
- Physical
Details
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- Creator
- edited and introduced by Tim Broadbent
- Included Title
-
- IPA effectiveness awards 2002
- Format
- Books
- Language
- English
- Publication
-
- Henley-on-Thames, Oxfordshire : WARC, World Advertising Research Center, 2003
- Physical Details
-
- xxvii, 666 pages : illustrations ; 26 cm + 1 computer optical disc (4 3/4 in.)
- ISBNs
- 9781841161266, 1841161268
- OCLC
- ocm52545477
- Title on disc: IPA effectiveness awards 2002.
- Includes bibliographical references and index.
- System requirements for disc: IBM PC or compatible; Macintosh; CD ROM drive.