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The thank you economy
- Author / Creator
- Available as
- Physical
- Summary
-
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aw...
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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- Creator
- Gary Vaynerchuk
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- First edition
- New York : Harper Business, [2011]
- ©2011
- Physical Details
-
- xvi, 240 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
- ISBNs
- 9780061914188, 0061914185, 9780061914249, 006191424X
- OCLC
- ocn659228757
- Includes bibliographical references.
- pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version