Cola wars : message in a bottle

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Summary

What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Co...

What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales.

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